Tuesday, June 16, 2009

"We need to find our Happy Meal"

Holy Jeebus. Didn't realize the CRNC Convention went over like a lead balloon. I've been to Gamblers Anonymous meetings with more attendees.

The turnout was less-than-thrilling. Attending the more well-known speakers, such as McCain, Steele, and Pawlenty, audiences barely reached 200 people. A significantly smaller group attended the others.

Those numbers seem worse when you consider that according to the blog of outgoing National Committee Chairman Charlie Smith, there were 203,000 proud College Republicans on 1,800 campuses in all 50 states.

The CR's have followed some bad advice in the past, so let's hope they ignore Elicia Huffaker, who suggests using the McDonald's strategy.

"They don't advertise dead cow meat, they advertise a Big Mac or Happy Meal," Huffaker said. "We need to find our Happy Meal or Big Mac in order to energize the party."
Yeah, she really said it. You can check it out here. We would have posted the video had CBS not disabled the embed code.


At 06 September, 2009 01:33, Anonymous Anonymous said...

The Republican party needs to find a way to appeal to voters. Marketing Strategy and Communication is key to winning...Bravo happy meal girl.


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