Please help us make Yellow Elephant synonymous with Coward

Attention bloggers:

We need your help to ensure that the Google [tm] search engine ranks Operation Yellow Elephant at the top whenever anyone searches on coward.

So, can you please link to Operation Yellow Elephant with "coward"? 'Sort of the same thing that Dan Savage did with "santorum"? And someone else apparently did with "failure"?

Thanks very much.